6 Steps To Self Publish Your E-Book

1) After finishing your writing, use the free Calibre app to convert your MS Word document into an EPUB file. Using Amazon’s free Kindle Previewer App, open the EPUB file. Previewer will automatically convert the EPUB file into a MOBI file before opening the file in a simulation of one of the Kindle devices. Check the layout of your document in the MOBI file to be sure that it is as you planned.

2) Sign up for an account at Kindle Direct Publishing. This is found at http://kdp.amazon.com. You will normally open the Kindle Direct Publishing “Bookshelf” page. “Create a New Title,” select Kindle eBook.

3) Enter the Kindle eBook Details. This is your book’s metadata. Metadata includes your book’s title, subtitle, author and contributor names, categories, book description, and search keywords. This page also allows you to select the grade and age range for readers. The page also allows setting up a preorder option up to 90 days prior to its official release date.

4) Enter the Kindle eBook content page. This is where you will upload the MOBI file that you verified on the Kindle Previewer. You will also be asked to upload the Kindle eBook Cover. This should preferably be a JPEG file with 300 DPI. The page also allows you to preview the book on your computer, using KDP’s Launch Previewer. It is yet another chance to confirm that the book will look like you want before your readers see it. (Even though this is usually accurate, I always encourage authors to purchase a copy of their own book to be sure your readers are getting what you intended.)  Under the Kindle eBook ISBN section, you can enter an ISBN or eISBN number if you want, but Amazon does not require this. You can optionally include a Publisher. If you don’t have one, I would suggest that you use your name followed by “Publishing.”

5) Enter the Kindle eBook Pricing page. The first section will ask you to decide whether you would like to sell your book exclusively through Amazon (using the KDP Select program) or through other platforms. If only selling through Amazon, enroll in KDP Select. KDP Select offers several promotional benefits in exchange for your 90-day commitment to sell exclusively through Amazon. It allows those who purchase your book to loan it for a short period to someone else. This often increases sales if that person would like to have a copy of their own. In addition members who subscribe to Kindle Unlimited are allowed to borrow up to 10 Kindle e-books at a time. Authors earn income based on the number of pages read by borrowers. Furthermore, authors are permitted to run special promotions that offer their books at reduced prices, or even for free, for up to five days per 90-day period. You will then be asked to identify your Territory Rights concerning the book. If you are the original author or if you have purchased the rights to the book, you should select “All territories (worldwide rights)” in order to gain the widest sales opportunities. The Royalty and Pricing section of the page provides a new tool to suggest an initial price that would give you the maximum income from the book. Remember higher prices often mean fewer sales and less profit. If you set your price below $2.99 or above $9.99, you will only receive a 35% royalty, minus delivery charge (not much). If you do price the eBook between $2.99 and $9.99, you’ll receive a 70% royalty. That’s why you see so many of the eBooks priced at $2.99. That is often the most profitable price point for profitability. The Matchbook section allows you to give a special price or free offer on your eBook if someone buys the paperback version. With the right kind of promotions, this can be very effective around holidays like Christmas. Someone can buy the paperback as a gift for a friend, but still be able to read the book on their Kindle device or app for little or no extra cost. The Book Lending section gives you a choice about whether buyers of your book can lend the book to someone else for up to 14 days. This option can sometimes result in another sale or at least another review. I do recommend that you read the Terms and Conditions.

6) Click Publish Your Kindle eBook. Although KDP says they have up to 72 hours to get the eBook online, I have usually had mine available in about 12 hours or less.

Your book is released for publication, but your work still isn’t done. Next, we will examine some of the most basic forms of eBook marketing that a new author can do.

My Growth Reading #1

I’ll admit it.  I read a lot.  I mean a LOT!  As an author, I’m never satisfied with my writing skills and knowledge, so I’m digging for more.  I’m sure you feel that way too.  So, I’m going to try to pass along some of my reading by linking you to blog articles, podcasts, or other sources that I believe can benefit you.  I would rather you hear or read directly from some of the sharpest minds in self-publishing than for me to re-write and share what I learned.  Here’s what I have for today:
  • “Polishing Your Writing? Follow These 3 Self-Editing Steps.”  http://bit.ly/1nOtrFM
  • Learn from a real genius of self-publishing, Steve Scott.  His podcast is power packed free information and inspiration:  http://www.authority.pub/podcast/
  • “Four Types of Bestseller Launches” by Tim Grahl.  An awesome expert on building an author platform for massive book launches.  These methods are not a get rich quick scheme, but it is really great!  http://bit.ly/1P8cWNt.
I hope you find these beneficial.  For those of you who have little time to read, subscribe to Steve Scott’s podcast and listen every Monday and Thursday.  You will be going to school for business success as an author.  If you like this feature, let me know at gary@mgwebb.net
Why Not Put Your Book Research on Autopilot? 

Although some of you are novelists or other fiction authors, most of the subscribers to this list are nonfiction authors.  That means lots of research to produce quality books.  Even if you are an expert in the field, it is important to verify your facts and get additional insights from other sources. 
You could spend days sorting through the Internet to find articles on your topic and even more looking for good books to glean for material.  Or, thanks to modern FREE technology, you can let Google do the work for you.  Google offers a tool called Google Alerts that will send links to your inbox when new information that meets your specifications is posted somewhere on the Net.  It can also inform you about new books and/or government reports and university studies that are being released.  
This is an incredible time-]saver that can give you the latest and greatest facts, trends, tips, and ideas about your chosen subject.  If you are using a great authoring app like Scrivener, you can collect your info and bring it together very quickly while writing.  Otherwise, you can create subfolders to contain material to support each of your book chapters.  Find out more by clicking the link below:
Learn More about Google Alerts

Seeking Growth as a Self-Published Author

authorNew authors struggle with how to start building a productive and profitable self-publishing business. It is a real challenge to find our priorities, manage busy schedules, expand my mailing list, and the hundreds of other things recommended by all the author “gurus.”

Everybody needs a plan… here’s mine!

Let me describe the path I will be taking for this year. Right now, I have a total of ten books. A few of them, I don’t even try to promote because I’m not satisfied with those earliest efforts. I also have written books in four very different niches: getting out of debt, weight loss, Christian nonfiction, and self-publishing. Five of the ten books have been #1 in their categories, but I have a small income from them. I’m not satisfied. Are you?

A Single Niche

Here is how I am going to revise my strategy for this year. First, I am going to concentrate on just one niche: self-publishing. That isn’t because I’m an expert, but because I love to learn more and more about this rapidly changing field. It has become my passion. Saying this doesn’t mean I have no other interests or that I will never write another book in another area. It means that I will slow down and put these on the back burner until I am earning a full-time income from books related to being more productive and profitable as an author.

Greater Use of Permafree Books

It also means I will establish a permafree book in each of the niches immediately. I will use these permafree books in two ways. First, on Amazon, they will all link to the next book in a series or the next, most logical choice of books in my catalog. Second, I will use that same book as one of several lead magnet to build my mailing list.

Generate Lead Magnets in Various Formats

I will generate more free lead magnets in different formats to build my mailing list for PublishingPoints Newsletter. My goal is to double the subscription list every three months through this year. I will use social media to distribute the lead magnet offers. Later in the year, I’m going to try to figure out a system for rewarding subscribers who refer new customers.

Increase Use of Book Promotion Websites.

My personal finances are limited. I am retired and have a small fixed income. For that reason, I have seldom used paid book promotion sites. In fact, I have neglected using an aggressive program of website marketing at all. I now plan to conduct at least one major promotion each month, using upwards of twelve free or inexpensive sites to drive up my rankings. During these times, I will fill the front matter of these books with links to lead magnets and the next book in the series.

Prioritize Finances toward Growing as an Author

Although my income is now small, I will begin setting aside funds in a separate credit union account. These funds will be used carefully to improve book covers and editing, to expand book promotion, and to save toward getting some quality training next year.

More and Better Books

Beginning in the second quarter of the year, I will release one new book every four to six weeks. I will be trying to establish a brand through my logo and color themes on book covers. Since I cannot afford professional covers, I will go through fiverr for covers, but I will seek to get two or three designers to work on each one. I’ll buy the gigs and get started on them as soon as I have the title and can find cover styles that I would like to use.

Develop a Team

During the first three months, I will be seeking to collect a group of beta readers to read through manuscripts. I will also be seeking a good, but inexpensive editor, especially one that might be willing to work with Scrivener.

Take Charge of My Time

I am going to limit my time on social media and start deleting lots of email sources to save time for more writing. I’m also going to work on a writing schedule that will allow me to complete one chapter per day.

My Accountability Commitment to You

By this time next year, I will give a thorough accountability report for each of these areas. It will be brutally honest and will address changes needed to make things go better.

I hope you have a plan for how this year will be better than the last. If so, tell someone and ask for them to help you stay on track.

An Easy Way to Sell Your Own Books

Is There an Easier Way to Sell Books?

logo-largeMany authors would like to sell their books without having to go through all the requirements and limitations imposed by Amazon.  Some have tried other online vendors like Smashwords, Kobo, iTunes, or Lulu.  Those approaches offer weak support for the price paid.  

Of course, authors could set up their sales website of their own, using WordPress.  However, many of them do not want to get so involved in the technical issues involved in such a project.  For them, uploading a book on Kindle Direct Publishing is complex enough!

Why can’t there be a place where authors can market books without having to pay 25-80% commission to that platform?  Such a service does exist.  Although it has existed for some time, a site called Payhip will do the essential duties of listing your book and collecting payments from those who order it.  One great advantage is the fact that it only costs 5% of the price of the book.  Another is getting paid right away instead of waiting as long as two months.

On Payhip, the author is in complete control of setting up the ebook page, with even fewer data inputs than KDP.   Also, you can easily offer discount coupons to your customers to encourage immediate purchasing.  You can use the power of affiliate marketing to allow others to get a commission if they link someone to your book who buys it.  You also won’t believe this one!  You can set up “pay whatever you want” pricing for your books.  Where else have you ever heard of such flexibility in one website?  

Find out more about this platform by clicking https://payhip.com/features.  



How Web-Savvy Do I Need To Be To Succeed?

WebpagesFor many of us, internet technology itself is very intimidating.  When it comes to trying to market our books, our podcasts, webinars, courses, audiobooks, or other content, we are defeated before we begin.  All of us have heard the confusing maze of terms like landing page, squeeze page, optin page, sales page, download page, product page, and others.  Occasionally, we may look at the sales page for a product that produces such webpages and don’t know where to begin.  Many of these tools, like ProfitBuilder, offer us many choices about the kinds of templates to use for setting up these pages.  But we don’t even know which ones to use or how.  I haven’t seen the statistics, but I would guess that the majority of authors on Amazon do not have their own author pages or book pages.  Some don’t even have author pages on Facebook!  How could you expect them to develop a site of their own?


Authors Are Seldom Tech Gurus – Me Either!

Social Networks
Technology Trap

Although I am not a techie or even a self-publishing guru, I admit that tech tools are often essential for the modern author.  I’ve been trying out a lot of the most recommended tools over the past month or so.  When I find a good one, I try to pass the word through Facebook author groups.  I hope it is being helpful because I also give links to get the product.  Sometimes, I can even find bargain links to same some money! Here are some of the ones I’ve recently discovered.  If you have others to suggest, please do.  First of all, my most important writing tool is Scrivener.  Although the normal price is $40, I was able to find it HERE for just $34.95.  A few weeks back AppSumo had it at just $20, but I have never seen that again.

Another  valuable tool is KindleSpy.  At just $47, it is the best tool to find the best categories and keywords.  It also helps with competitor research (spying).  I’m not sure, but they sometimes have a free trial.  At any rate, they always have a money back guarantee.  You get free upgrades for life.  It is often updated, so you should expect lots of improvements.

When you need to develop an author website, I recommend a plugin to WordPress.  My favorites are Author Theme ($27) or Cadmus ($39). I don’t think Cadmus is as good as Author Theme for my purposes.  It is more difficult to configure because it has more features. That includes selling books right from the author’s website.  That’s just too much trouble for me.  It would be worth it for authors who have a large email list to drive traffic to the site.  It might also be good to have if you use a free magnet gift displayed on the same page as other books to buy.  I don’t have mine set up that way.  Today, I saw another one for free, called Scribe Theme.  I’ll admit that I haven’t tried it yet.  When I do, if it is any good, I’ll let you know.

There are several pieces of software that are helpful for editing your manuscript.  First, and best is Grammarly.   It’s free version is okay, but the paid add-on for Microsoft Word is excellent.  Another good one is Hemingway.  The online version if free and limited in its value.  The desktop app (for both Mac and Windows) is less than $10.  It’s great advantage is how it helps simplify sentences.  I’ve found it helpful because I tend to write too many complex sentences.  By the way, two of the most valuable book promotion tools are shown in the sidebar.  

First, KDROI is brand new tool from the maker of KDSpy! You might not be able to get it until the official release on September 7th.  I’m not certain what the final price will be, but this is the beginning of something big.  At first, it will only send your free book promotions to about 20 websites.  However, upgrades are already in the works to expand the number of promotional websites and the kinds of books to be promoted.  It will include KDP free promotions, Kindle Unlimited, permafree books, and eventually even 99¢ specials.  Figure, I was able to post two of my books to 20 websites in less than one minute.  That included sending them the book description, regular price, my author bio, and more.  If it is less than $100, it will be worth it because of the time saved, or even the money wasted on Fiverr promotions.  (UPDATE:  It has now been released and the early bird price is just $37).  I hope all my readers take advantage of this before the price goes up.  

If you are like many self-published authors, you either spend hours on many days posting to Facebook groups, sending Tweets, or posting to other social media sites like Instagram, Pinterest, or Google+.  Again, there is a way out!  The MassPlanner 2.0 software (shown in the right sidebar) is incredible.  It is a highly advanced autoposter that can do clickable images and can even do random posting to help prevent having Facebook put you in their “jail.”  It only cost $9.95 per month and has lots of additional features that are available for a one-time fee.  I will say that you need a fairly new and/or fast computer to make the best use of this incredible tool.  I’m not saying that it wouldn’t work on others, but you do want to get the most out of it.

Launching into Video

Screen Shot 2015-07-30 at 1.14.59 PMI have a MacBook Pro.  I got it just before Christmas last year.  It is a powerful tool, but I’m having to find the right software for various tasks.  That includes using video to market my books.  Needless to say, the “sticker shock” for the price of many of these video creation products was more than I could stand.

Now, I have found a very flexible type of program that will do standard videos, but also do those whiteboard videos with the hand writing a message.  I’m really looking forward to finding the best ways to use these videos on various sites, including Facebook.  Since most of the promotional posts on Facebook are just plain images, these should really grab attention.  There are several different ones that I considered, including the big name: Explaindio.  Explaindio is slightly cheaper, but its license is only good for one year at a time.  The one I found is a one-time price of just $67.  Of course, they both can produce the same kind of video that I want, but mine will need me to add more images and other features.  Most of those things can be gotten for free through Google Images or at a low price through some commercial vendors.   I considered getting the VideoMakerFX software.  It works on both my MacBookPro and also on Windows machines.  However, I finally decided to go for the cheapest product out there, EasySketchPro 2.0.  I was very impressed with its abilities, including being able to sketch a line drawing that corresponds with an actual video.  You can then fade back and forth between the two formats.  That has some fantastic marketing potentials.  The personal version is just $29.  Hard to beat that!  Since I don’t have a general video editing program, I’ll probably also buy the VideoMotionPro one.  It is as powerful as most of the others that are available for the Mac, but a lot cheaper.  Let me know.  As an author, what are you using to do video for your author site, optins, etc?

Nine Steps to an Amazon Bestseller

agold-bookThanks to the self-publishing explosion on Amazon, it’s pretty easy for just about anybody to become an author.  Just saying you’re an author today isn’t very impressive anymore, because almost anybody can take a book, upload it online and have it available to people across the world in a single afternoon.

I want you to move one step further than just being an author.  You are going to become a bestselling author!  When you’re a bestseller, people pay more attention.

So here are the nine steps to becoming a best-selling author on Amazon.

Step 1: Write a book.   To write the book, you don’t have to escape to some mountain retreat and meditate for six months.  You don’t need to live in a tiny hut on the beach in Bali to find inspiration for your writing.  Let’s just keep writing your first book simple.  If you write for an hour a day for two weeks, you’ll be shocked at how much you’ve produced.  If you don’t waste time correcting spelling and punctuation during that time, you’ll probably produce 1000 or more words per hour.  In two weeks, you could have a 14,000-word book.  Many of the best-selling nonfiction books on Amazon are about 10-15,000 words.  If you send this rough collection of sentences to a good editor, you book will be finished in about a week longer.   You can get some reasonable editors on www.fiver.com.  The cost varies based on the number of words.

Your book doesn’t have to be a masterpiece, especially if it is your first one.  It doesn’t have to make it to the New York Times Bestsellers List, but it must do three things. It has to add value to the readers.  It must have some thoughtful insights into the subject. Finally, you should give it a really “voice,” meaning that it should reflect your unique personality.  Do those three things with your book, and you’re well on the way to the top.  Don’t waste time trying to make all your wording perfect.  Just write simple, clear sentences that show the way you communicate with the kinds of people you talk to every day.  Don’t worry about the fancy, big words!  They are a waste.  Most people just skim over them without understanding anyway.  That doesn’t add value to peoples’ lives.  I think it was Chandler Bolt who I first heard say that he isn’t a best-writing author, but he is a best-selling author.  Which would you rather be?

 Step 2: Format the book to go on Kindle.  This is easier than it sounds.  Just go to YouTube.com and search how to format a book for Kindle.   I found a good one for a Windows computer at https://www.youtube.com/watch?v=aU_871YrSFM.   Tom Corson-Knowles also gave one for the Mac at https://www.youtube.com/watch?v=8sMzotvhGQg.    If you are lazy or just don’t want to learn how to do this, you can probably find someone online for maybe $5 on Fiverr.com to do this for you. Why not try this one to do the formatting?   For the size book we’re talking about, it will probably cost you about $20.  You can even find somebody on that site to make a decent-looking cover for your book for about the same price.  Here is a selection of cover designers.

Step 3: Publish the book on Amazon’s Kindle.   Just go to www.kdp.amazon.com, and you can sign up right there.  When you do that, be sure to enroll the book in KDP Select.  That’s crucial to making the bestseller campaign work.  The process of doing this is pretty self-explanatory once you get there.  If you get stuck on the way, just YouTube it.  Here’s one that should work for you:  upload ebook. So congratulations — at this point you have published your book.  Simple.  Easy.  Done.  Enter all the information and save, but do not publish to Amazon yet.

Step 4: Schedule the date. Select the date for your Amazon bestseller campaign in KDP Select.   You do that in your KDP Dashboard.   Schedule it to start at least two weeks out from now.  Let it start on the weekend — a Friday or a Saturday.  You want that delay time so that you can get out the word to your Twitter and Facebook community about your new book being offered for FREE on those dates.

Step 5: Find some promotional partners.  Since the book’s going to be free for that 5-day period, it’s going to be pretty easy to get people to help.  Just send a friendly email introducing yourself, telling them what your book is about and letting them know it’s going to be free.  Your friends and family may or may not be interested in your book.  However, they do care about you.  If you explain to them what you are doing, you can also ask that they forward another email you are sending at the same time to all their friends.  That email should have an image of your book cover, the dates of the free promotion, and also a link to the Amazon page where it is listed.  If you send these two emails a day or two before your promotion, it will still be fresh on people’s minds and easy to find in their inbox.

Another possibility is to offer a unique coupon code to each of your email list subscribers.  Explain to them that they should send the coupon to their friends.  The coupon would allow their friends to receive a special incentive through your website.  If ten or more people use the same coupon code, then your “marketing partner” would receive another coupon that allows them to access a highvalue incentive such as a special course or coaching session  The person who has the highest number using their unique code would receive a Kindle device or $100 (their choice).  

Step 6: Prepare press releases.  You should plan to do one before the promotion starts, one the day it goes free, and one right before it ends.   If you’ve never done this before, you can also farm this out to someone on fiverr.com, who has experience doing them.  Let me find one for you quickly.  Wait a second. Here are some to pick from on that site.   You should be prepared to supply them with an image of your book cover as well.

Step 7: Join all of the free Kindle sites, blogs, and Facebook groups. There are communities of people who just follow free Kindle books, so you’ll find all kinds of Facebook groups, all kinds of blog sites, and all kinds of forums where people share and publish when books like yours are going to be free.  You want to join those communities and let the people running them know when your book is going to be free.  They’ll promote it for you for nothing.

Step 8:   Set Day 1 of your Campaign as your official Launch Day.  On Day 1 of your campaign, when you’re ready to go and hit ‘launch’, do a post on Facebook on your personal or your business page and to as many of the Facebook groups and other links that you have available.

Step 9: Launch!  Launch that book, do the promotion and keep on promoting it.  For those five days, that should be the main thing you’re telling people about.  Let folks know.  Here’s what you’re going to see happen when you do this.  You’re going to get a whole bunch of downloads.

You may be thinking, “Why would I give my book away for free?  I worked too hard making this thing.  Why would I let people have it for free?”  Here are some reasons.  First, Amazon recognizes two types of Bestseller Lists, free and paid.   If you get near the top of the free list for your niche, you have a better chance of having Amazon promote you as a Top Rated or Bestselling book.  That would help it reach the #1 spot on the paid page.  Secondly, you can use it to gather reviews from readers.  Many promotional sites require 10 or more reviews before they will carry your book.  Third, you can send people to your own squeeze page and then redirect them to your book after you’ve gathered their email address.

If you’d like to know more about the writing and publishing parts of this process, you might want to check out my own books on the subject on Amazon.

Top Book Niches for New Authors – Writing That First Book Quickly

January1CalendarI was just listening to a training by Derek Doepker, the bestselling author of many books on a variety of topics.  In that training, he quickly stated and passed by the idea that we an find some great ideas about the kinds of books that will sell best by paying attention to the kinds of New Year’s resolutions that people are making.  Since the idea seemed so interesting to me, I decided to find out more.

Here is a list of the top ten New Year’s resolutions for 2015:

1.  Lose Weight

2.  Get more organized.

3.   Spend less and save more (Includes getting out of debt)

4.  Enjoy life tot he fullest

5.  Stay fit and healthy

6.  Learn something exciting

7.  Quit Smoking

8.  Help Others Fulfill their Dreams

9.  Fall in love

10.  Spend more time with family.

Other lists can be found that give a little bit of a different twist on these, adding or subtracting one or two resolutions from the list.  If you are an author at heart, then another one would be how to write a bestselling book.

That first resolution is related to one of the highest demand book categories on Amazon.  I would go to the Kindle Store, Kindle ebooks.  After that, I would type “weight loss” in the search bar.  Amazon would then show me the bestselling books in that category.  I could use a tool like KindleSpy to see how well they are doing and what features I might want to include in my own book.  Or, which I might want to avoid.

How to Write the Book

Let me suggest that you could probably make a list of ten suggestions to help fulfill any of these resolutions, expand on each one by writing five pages, and then sell it on Amazon with very little effort.  Here are some other suggestions to help you make your bestseller dreams come true.

Literally, you need to do what I said in the previous paragraph.  If you write for about two hours per day, you should produce between 1,000 and 4,000 words.  Your 50-page book should be about 12,500 words.  You could be finished writing your book within 12 and a half days.

Before you start writing, spend one hour coming up with the ten suggestions.  Perhaps that means you make a list of twenty, but then pare it down to ten.  Carefully word these suggestions because they will form the framework of your thinking about the book and also the meat of what your readers will receive.  Arrange your list of suggestions into what you consider to be a logical order.

Spend about 30 minutes doing quick Google searches for the best ideas on how to implement that suggestion.  For example, to lose weight, one suggestion might be to drink more water.  Tell them how to calculate the amount of water they need to have.  Warn them that eight glasses a day is not enough for most of us.  Let them also know the factors that might mean they need even more than the calculated amount (higher temperatures, increased activity, etc.).   Give them a list of times when it would be common to add water to their daily routine (just after waking, before beginning a meal, etc.).  After explaining each suggestion at the beginning of a paragraph, you can explain why that works.  Got it?  The same strategy applies to other subjects just as well.   When doing your Google searching, you can copy and paste the best ideas into separate documents for each suggestion, then review, consolidate, simplify, and expand upon what you’ve found.

Now, it’s time to write.  Start with a clean document for each suggestion.  Based on what you’ve learned skimming through the Google articles, make a list of steps to accomplish that suggestion.  Each item in the list should be a very short sentence or a short phrase.  This should either be the first sentence of a paragraph or a bold heading for each new paragraph.  Let’s say you have ten suggestions for the book, each needing five pages of material.  If you add five to ten steps that become paragraphs, each paragraph would be just 125-250 words on average.   So, here’s how the process would look:

Book Design

Of course, the book isn’t ready for Amazon, until you select an appealing title, get a great eye-catching cover, have the text edited and formatted, and then go through the upload process with Kindle Direct Publishing.   You can learn more about these factors in my book PREPARE! PUBLISH! PROMOTE! Book 2: Publishing Books for Growing Sales.